Ever wondered how some websites outperform others while being in the same niche? That’s because these websites have a team of web design authors ready to improve the site's performance through design psychology.
As your company grows and your SEO efforts bear fruition, you aim to convert organic traffic into buyers. For that, you’ll need to regularly perform website design audits to stay relevant for your consumers. While spotting design fails is a walk in the park, understanding what will improve your design for your consumers is a different ball game. In this blog, we’ll talk about website design audits and how they impact your site's performance. So let’s get started.
A web design audit is the process of evaluating a site’s design including content, colors, elements, and CTAs to determine points of improvement. There’s a vast list of audit metrics that go into the process. The most important ones are listed below,
All of these audit metrics combined determine your site’s performance on search engines and in terms of sales.
Web design audit is a crucial tool for survival in a competitive market. E-commerce businesses can’t thrive without regularly optimizing their website design and content placement to satisfy their user's buying behavior. Agencies and corporate websites that work on the B2B model also need to implement website design audits in their daily practice to ensure their site offers a smooth experience to their visitors. Besides that, a web design audit plays other roles and stems as a crucial part of business growth.
Any web design should be aimed at creating a satisfying user experience that’s lag-free and convenient. Audits help you understand user behavior, highlight problematic spots, and improve the overall user experience. When the user interface is improved, web visitors tend to return to the site and spend more time increasing the chance of your conversion.
Google and other search engines don’t prefer websites that have a beat-up interface because it hinders the user's experience. Search engines are consumer-centric businesses. They prefer to rank websites that have a pleasing interface along with DA/DR and other SEO metrics.
While most businesses don’t consider website design audits as a part of search optimization, they couldn’t be more wrong. It’s one of the key ranking metrics because of how it affects user behavior. Add visually appealing elements and designs to your site along with light animations to keep visitors hooked all the while driving better SEO results through linkbuilding and other practices.
Web design audit isn’t just changing colors and fonts on a website to look pleasing, it’s the art of tapping into the consumer's mind and triggering conversions. Many potential buyers are willing to buy but web interfaces become an obstacle in their purchase decision. Sometimes, the product/service they are interested in buying isn’t on the front or the website is laggy. All of this falls under the conversion optimization umbrella which streamlines buying behavior creating a sales funnel that converts.
Web page speed has a lot of reasons to go down and underperform. The key reason for slow web speed is because of image file size. Web-optimized images are SVG. They are high quality take less space on the website minimizing load time. Another reason for speed failure is redundant code. You can run your site on page speed insights to check what’s wrong and how your team can improve your website’s performance.
Website design audits can be broken into different categories based on how they affect your online presence. This breakdown assists in analyzing different components of a website to achieve the best results. In terms of SEO and link building, website design audits tend to lean towards search optimization side of things keeping the design aspect in mind. Here are the different types of web design audits that shape your site’s final look and feel.
Knowing what your competitors are up to is a great way to boost your business performance. Competitors set a benchmark that you can either follow or outperform. Learning the design psychology behind your competitor's website is key to building a conversion-centric website. Many marketing and IT agencies like ProByte start web design and development after a thorough competitive web design audit allowing the design and development team to gauge what’s working and what isn’t. Competitive website design audit is the key to outperforming your business rivals and winning sales.
Getting traffic to your website is a good start but if they aren’t converting into buyers, there’s no point. Converting potential leads into customers is the role of a conversion optimization specialist. They conduct lead optimization site audits to ensure the website layout and content placement are optimized for the buyer’s interest. Another reason for conversion web design audit is to add CTA’s (Call to Actions) where required. Besides, creative design, animation, and CTA implementation, a conversion web design audit is necessary to keep your site’s health in check and balanced.
Web design audit ensures all things on your website run smoothly. Whether you’re an ecommerce or a small business owner, web design audits help keep your site up-to-date and trendy. ProByte’s website development service ensures web design audits remain at the forefront. You can kick-start your online journey with our renowned brand and ensure your site’s performance is optimal on all ends.
